Sustainability in the Pets Industry

Pets are lovable companions – and cherished members of the family! Now how do we make owning a pet more sustainable?
June 5, 2024

Globally, pets have been common companions for thousands of years. Estimates show that more than half of the global population has a pet at home. We also know that as consumers become more aware of how their decisions impact the environment, their desire to lead more sustainable and responsible lives increases. And this includes how to maintain and care for their pets.

In a report by NielsenIQ, the top 3 definitions of sustainability are: Better for the planet, protecting natural resources, and reduced pollution/ clean environment. It’s not a  surprise then those sales of “ethical” pet products (products that don’t cause harm to its users or the environment) grew 48% to $11.7 million in 2023, while sales of “cruelty-free” products increased by 10% to account for $18 million in sales.  

Apart from the products themselves, sustainable packaging is also high on the list of priorities for eco-conscious pet parents. People are looking for recyclable, biodegradable, and compostable pet food packaging, as well as packaging made from recycled materials.  

As individuals, what can we do to reduce the environmental impact of our beloved furry friends?  

By being responsible pet parents, we can enjoy our pets' companionship while protecting the planet through sustainability.